Observo is not a person, but rather a collection of automated processes and services which Cannabis Observer utilizes to carry out its work. As those automations become more sophisticated through the use of machine learning and artificial intelligence technologies, the roles and responsibilities of our journalists shift. But our high expectations for the quality and integrity of our journalism do not change, and in fact become more pronounced. We credit Observo both to disclose and emphasize our use of automation technologies, and to encourage you to be inquisitive about the sources for the information you take in more broadly.
